Less is More

While having a nice conversation with a couple of friends last fall, one of them brought up the topic of “less is more.”  The thought lingered with me as 2011 was winding down and I found myself revisiting it while shopping for gifts, packing for our holiday away with family, and it was a good reminder at Christmas parties as the dessert plates came my way!

With a week of 2012 under my belt now I’m still hearing that “less is more” voice inside my head, and instead of writing a long list of goals for this year I think I’ll just stick with this approach for the time being.   

That being said, how on earth could this apply to socks?  Well, for starters how about cleaning out that sock drawer and keeping only your few favorites and leaving some room for some fun, new custom socks that you and only you create?  No more big packages of mass-produced, bulky socks filling your drawer to the rim!  Instead, go online to sockprints and indulge in the creation of a few pairs of your very own personalized socks.    

Whether you’re a retail or wholesale customer, sockprints minimum orders are low.   And with prices unheard of for one-of-a-kind, personalized socks, you can’t beat what we do.  Using our design gallery, you can select artwork from a variety of themes or if you’re fluent in programs like Photoshop or Illustrator, you can upload your own images to be printed on our socks.  So, out with the old and in with the new!

If you haven’t tried creating your own custom socks before, give it a shot!  Here’s a special coupon code for 30% off good through the month of January 2012.  Enter JAN2012 at checkout to receive your discount.

Happy New Year Happy Soles!

 

P.S.  If you’re into jotting down your goals for the year, check out our New Year’s post from 2011.  You’ll find a creative way to do it on socks!

A Perfect Pair

As I’m sure you can imagine, at a sock printing company we talk a lot about pairs. In addition to our socks, there are several pairs of things that go together contributing to the success of our company. For starters, sockprints was founded by a pair of entrepreneurial soccer moms who had a vision to print images on socks. We paired up my experience in direct-to-garment apparel printing with my partner’s expertise in the hosiery industry and sockprints was founded.

One of the first things we did after we perfected the sock printing process was contact AnaJet, Inc., the manufacturer of my printer. I purchased my AnaJet printer in 2007 to start a t-shirt business and over the years I’d check in from time to time to see what was new at AnaJet. We were excited to share with them another cool product their printer could embellish and one that no one had tried before. We sat down with an AnaJet staff member, showed him our new invention and discussed our plan to share sockprints with the world! Another pair was born! And, talk about a win-win situation… we have it with AnaJet! To create the incredibly detailed and colorful socks at sockprints, we designed our blank socks to work with AnaJet’s AnaBright environmentally friendly, water based inks. Our socks are also specially woven to provide an optimum print surface to take advantage of the millions of colors the AnaJet printer can produce as well as the super fine detail and print registration.

While we’d love to print socks for everyone on the planet, we recognize that’s not totally realistic (even though I like to dream BIG… real BIG). So, in addition to our online retail site for custom printed socks, we offer print-ready blank socks to wholesale customers who own their own direct-to-garment printers. Now AnaJet owners can print on socks too. Our minimums are low and the printing process is easy to learn. It’s just like printing a t-shirt, but now you can print multiple pairs of socks.

AnaJet is a partner in our mission to share sockprints with the world! They have invited us to tag along at several trade shows to demonstrate how socks are a new print medium so customers don’t have to rely on old methods of woven images in socks and embroidery. At the last trade show we attended in Las Vegas, they demonstrated how to create foil prints and even 3-D t-shirt images. What’s next? 3-D sock images? You never know! We’re thrilled to add sockprints to the number of cool things AnaJet printers can decorate and we love working with the people at AnaJet, Inc.
Sockprints and AnaJet make a great pair!


For images of custom socks we've created using our direct-to-garment printer, check out our facebook fan page and photo albums.